The E-commerce rage has diverted traffic from brick and mortar stores to online stores. It’s a lot easier to shop from home now, and this trend has hurt physical retail stores’ traffic count. To tackle this, retailers focused on new marketing campaigns but didn’t make much of an impact. But what if there’s another way? What if...
After weeks, and in some places months, of restrictions in response to COVID-19, businesses are preparing for the end of widespread lockdowns. Those who have continued business throughout the crisis have had to constantly adapt to new information and changing requirements, while those who have endured closures have had some room for planning. The shutdowns may...
Customer Data Analytics is the information gathered from interactions between the business and their customer base. This data comes from tracking customer behaviors. Business owners use this information to interpret the success of their efforts and design future plans.
Continuous growth for your business ultimately comes from targeting the right customers. Customer retention is important to any growing company, starting at the stores themselves because it measures not only how successful they are at getting new customers, but how successful they are at satisfying existing customers. This essentially determines your growth. If a company is...
Attracting new customers is only half the challenge. The other half is to turn those leads to sales. That, my friend, is the tricky part. So, where do you begin? We’ve answered all your questions:
Leads, customers, and sales, that’s the loop businesses are caught in. The biggest asset of a company is its customers. It’s sad that most businesses spend a lot of effort in generating leads but hardly any on retaining customers.
