Continuous growth for your business ultimately comes from targeting the right customers.

Customer retention is important to any growing company, starting at the stores themselves because it measures not only how successful they are at getting new customers, but how successful they are at satisfying existing customers. This essentially determines your growth. If a company is unable to satisfy and retain their current customer base, why would the new customers be retained later on down the road?

Think about it.

What if you could filter through your own customer base by what products they purchased or did not purchase and reach out to them to find potential needs? Or how about having an easy way to locate and reach out to customers who purchased from you last week to go the extra mile in customer satisfaction?

Could you target these customers to promote a new or an additional product/service? Or how about sending a follow-up text to these customers to ensure their needs were met when they came into the store?

Retento is a ReBiz, LLC system that generates leads for you from your current customer base and gives you one place where you can call your customers or send them a text. You decide whether you want your company representatives to connect with a specific customer group to promote a product/service or simply reach out to customers that you did business with 3 days ago to see how their experience was.

Let’s dive into some examples of targeted campaigns

1. Reaching out to all customers who came into the store last month and bought an iPhone but no accessory (case, charger, etc…). In this campaign, reps can reach out to sell an additional product.

2. It’s Valentine’s Day and your company is offering 35% off all gift baskets! Create a campaign for all customers who came into the store from November 1st through January 5th, but did not buy a gift basket. These customers are more likely to come back into your store for a gift basket because they came into your stores already and bought something during the holiday season. Probably for a gift.

3. You want to reach out to your customers to see if their needs were met when they came into your jewelry store. A campaign can be created that will list all customers who bought something 2 days ago. This is the reps opportunity to sell additional products, invite them back in for a scheduled cleaning of the new jewelry, or simply to thank them for their business. All of this goes a long way when someone is spending money on your product and service.

Remember: It is easier to sell to an existing customer than it is to find a new customer to sell to.

Returning customers tend to spend more and buy more often, which means your company’s continuing to grow because of these same people. These loyal customers prove that they are happy customers and happy customers will always refer friends and family. You know what that means…. Even more growth!