Is Your Message Really Being Heard?

Communicating through your business can be a complicated task. Whether you’re addressing a broad audience, or a few individual customers, you need to make sure that you’re communicating effectively. Your message needs to be clear and understandable, but a big part of that is ensuring that the message is going through the appropriate channels.

Consider the idea of love languages: you might have a specific way of expressing your emotion, but someone who doesn’t express it the same way may not understand. This concept doesn’t just apply to romantic relationships, it applies to any type of communication! Whether the message is personal or professional, it needs to be delivered in a way that the listener will understand.

So what about customer languages?

Interpreting Engagement

Understanding your customer’s language is essential to your business. Your communication can drive new sales and encourage loyalty —if you can get through to your audience. So how can you tell if your message is really reaching your customers? Listen closely, because they will tell you. The way a customer engages a business reveals their preference, their language. By monitoring responses, you can measure engagement and truly understand where your business stands. Through any method of contact, be it in-store traffic, direct email, or general online traffic, you can discover what works best for your customers.

Outreach campaigns help to provide invaluable insight on customer preferences. Once you’ve tracked responses, you can gauge the effectiveness of each method. For example: when you discover that a customer exclusively responds to text, it wouldn’t make sense to continue to call or email them.

Taking Initiative

Making your customers’ preferences a priority achieves two important goals: you ensure that your efforts don’t go to waste and you show customers that they are valued. While building this kind of relationship with your customer base is vital, reaching this point can be a complicated process. Management tools like ReBiz’s Retento portal are designed to help organize customer information and coordinate multiple campaigns. Retento is a smooth system that makes it easy to create, adjust, and communicate through multiple customer campaigns. You can conveniently track, store, and access customer preferences.

The relationships between your business and your customers depends on communication. Learn your customer languages, get your message through to them, and improve their connection to your brand. With effective communication, you can build better relationships and benefit your business.