Black Friday Wireless Recap 2025: Performance Trends and 2026 Strategy
The 2025 Black Friday weekend delivered a revealing mix of results for wireless retailers. While customer traffic declined across all three days, stores that executed well saw measurable gains in rep-level conversion, leading to stable unit volume despite fewer walk-ins. Below, we unpack the data and outline its implications for your 2026 strategy. 1. Customer Traffic Declined...