How are Customers Seen in Marketing? On the surface, business marketing seems to focus on appearances and impressions. Many consumers think of branding —how the business looks to its audience or what efforts they observe over media platforms and in-store. Business owners, however, know that there is so much more to consider. Marketing involves communication and...
What is ReBiz? ReBiz is a solutions company that confronts real-world problems through data intelligence and is based in Cleveland, Ohio. In other words, we are rethinking business analytics that work the way you do. Here is what we do for you: Connect with your data to uncover the truth about your...
After weeks, and in some places months, of restrictions in response to COVID-19, businesses are preparing for the end of widespread lockdowns. Those who have continued business throughout the crisis have had to constantly adapt to new information and changing requirements, while those who have endured closures have had some room for planning. The shutdowns may...
Every day, store managers watch potential customers walk in, window shop, and leave empty-handed. With foot traffic declining due to e-commerce competition, retailers can’t afford to lose sales from the visitors they already have.Why do they walk out without buying? Without accurate data, you’re left guessing while lost sales pile up. What if you didn’t...
Customer Data Analytics is the information gathered from interactions between the business and their customer base. This data comes from tracking customer behaviors. Business owners use this information to interpret the success of their efforts and design future plans. Type of Data Collected What exactly does data on customer behaviors include? Well, this information should be specific...
Continuous growth for your business ultimately comes from targeting the right customers. Customer retention is important to any growing company, starting at the stores themselves because it measures not only how successful they are at getting new customers, but how successful they are at satisfying existing customers. This essentially determines your growth. If a company is...
Attracting new customers is only half the challenge. The other half is to turn those leads to sales. That, my friend, is the tricky part. So, where do you begin? We’ve answered all your questions: 1- Focus on Buyer Behavior It’s important to understand why customers don’t buy. In-store analytics help you understand the conversion pattern. The biggest...
Leads, customers, and sales, that’s the loop businesses are caught in. The biggest asset of a company is its customers. It’s sad that most businesses spend a lot of effort in generating leads but hardly any on retaining customers. What is the Simplest Customer Retention Tactic? Just optimize customer experience and you’ll unlock great revenue and retention....
