Why You Need to Retain Customers Customer retention is essential to your business and you should know why: You’ll spend at least 5 times less on customer retention than customer acquisition Returning customers account for almost a quarter of retailers’ revenue, but only make up 12% of the total customer base Repeat customers spend 15% more in...
Understanding Your Customer Journey It may be difficult to understand your customers’ journeys. You may not understand why they spent an hour in your store, put things in their cart, and then walked out of the store without the cart. The question now becomes, why? Why did they decide, at seemingly the last minute, that they weren’t...
Attracting new customers is only half the challenge. The other half is to turn those leads to sales. That, my friend, is the tricky part. So, where do you begin? We’ve answered all your questions: 1- Focus on Buyer Behavior It’s important to understand why customers don’t buy. In-store analytics help you understand the conversion pattern. The biggest...
