Understanding traffic is fundamental to operational success for retailers. Yet, many stores rely on unverified foot traffic data, leading to inflated metrics and lost opportunities. A recent study revealed that unverified traffic counts can overestimate customer visits by 25%-40%, resulting in distorted conversion rates and misaligned staffing decisions. Additionally, ReBiz’s own research across 600 retail locations showed that stores using verified customer-only traffic data experienced an average increase in sales conversions of 4.29 points and a 55% rise in gross profits. ReBiz’s customer-only footfall counters bridge this gap, providing accurate and actionable insights to help retailers improve decision-making, optimize resources, and maximize profitability across their retail operations.
How is a Customer-Only Footfall Counter Different?
While traditional footfall counters tally every individual who enters a store, they fail to differentiate between actual customers and non-customer traffic. This can lead to inflated data that skews key metrics like conversion rates, staffing efficiency, and profitability analyses.
ReBiz’s customer-only footfall counter is built to address these limitations by focusing solely on genuine customer visits. Here’s how it differs:
- Filtering Non-Customer Traffic
Traditional counters count everyone—employees, delivery personnel, and children. ReBiz uses proprietary technology to filter out these non-customer visits, ensuring only potential buyers are included in the data. - Recognizing Traffic Groups
Standard counters treat each person as a separate unit. In reality, people often shop in groups. ReBiz counts traffic groups and individuals, offering insights into how groups interact with staff and make purchasing decisions. This data is essential for accurate staffing and service strategies. - Assigning Traffic to Reps
With ReBiz, customer visits are assigned to individual employees, enabling rep-level performance tracking. Traditional counters lack this capability, offering no insights into how effectively staff engage with customers, an essential aspect of managing retail operations effectively. - Enabling Verified Metrics
Key metrics like sales conversion rates rely on accurate traffic data. Traditional counters inflate these numbers, leading to misleading analyses. ReBiz’s verified counts provide a true picture of store performance, forming the foundation for better decisions.
By focusing on customer-only traffic, ReBiz ensures that every insight derived from your data is accurate and actionable, eliminating guesswork and boosting confidence in strategic planning.
Beyond Counting: Actionable Insights with ReBiz
ReBiz’s solutions go beyond simple counting, transforming traffic data into actionable insights that drive measurable sales performance and operational efficiency improvements in retail operations. With verified data, you can:
- Optimize Staffing: Align employee schedules with traffic trends to ensure adequate coverage during peak times and avoid overstaffing during slower periods.
- Enhance Rep Performance: Utilize rep-level traffic data for targeted coaching, enabling your staff to improve their conversion rates.
- Forecast Trends: Leverage weekly traffic projections based on historical data for proactive planning and smarter scheduling within retail operations.
- Make Real Estate and Acquisition Decisions: Our clients consistently rely on clean traffic counts to evaluate real estate opportunities, including identifying where to open new stores, determining which stores to close, and assessing the value of potential acquisitions.
This comprehensive approach ensures your retail operations run at their highest potential, converting verified traffic insights into measurable gains while enabling informed, strategic business decisions.
Enrich Your Traffic Insights with ReBiz
ReBiz enhances your ability to leverage traffic data, whether you already have a footfall counter or need a standalone solution for your retail stores:
- Seamless Integration: ReBiz works with existing systems like RetailNext, ShopperTrak, TrakSys, and FootfallCam, enhancing functionality with verified customer-only counts and group insights.
- Standalone Capability: ReBiz can provide or recommend a solution to start capturing critical data for retailers without a footfall counter.
- Comprehensive Reporting: Advanced analytics and detailed insights allow you to uncover patterns, refine strategies, and make informed decisions.
By partnering with ReBiz, retailers gain a robust framework for accurate and actionable traffic data tailored to meet their retail operational needs.
Turning Data into Tangible Results
ReBiz enables retailers to unlock the full potential of their traffic data, leading to real-world improvements in retail operations and profitability:
- Higher Conversion Rates: Retailers using ReBiz report increases of 25%-40%+ in sales conversions, boosting gross profits by up to 55%.
- Smarter Staffing Decisions: Accurate traffic projections ensure top-performing sales reps work during high-traffic periods.
- Reduced Payroll Waste: Avoid overstaffing by aligning schedules with verified traffic data.
With over 150 million customer visits verified monthly, ReBiz ensures that your metrics are rooted in accuracy, driving meaningful results for your stores.
Why Verified Customer-Only Counts Matter
Every decision tied to traffic begins with data. If traffic counts are inaccurate, every derived metric—conversion rates, sales per customer, and profitability—is flawed. Verified data provides the clarity and confidence needed to manage resources and focus on what truly matters: delivering results in retail operations.
Discover the ReBiz Difference
Take control of your retail operations with ReBiz’s customer-only footfall counter. ReBiz provides the tools and insights to elevate your business, whether enhancing an existing system or starting fresh.
Visit our Footfall Counter page to learn more and get started today!
FAQs
- What is a customer-only footfall counter?
A footfall counter designed to capture only genuine customer traffic, excluding non-customer visits like employees and delivery personnel. - Why is customer-only traffic important?
Accurate traffic data leads to reliable conversion rates, better staffing decisions, and more precise insights for optimizing retail operations. - Can ReBiz work with existing footfall counters?
ReBiz integrates seamlessly with systems like RetailNext, ShopperTrak, and FootfallCam, enhancing their functionality with customer-only insights. - What if I don’t have a footfall counter?
ReBiz offers standalone solutions or recommends the best options for capturing accurate traffic data. - How does the customer-only footfall counter impact profitability?
Stores using ReBiz’s solutions report a 55% average increase in gross profits by eliminating data distortions and optimizing retail operations. - Does ReBiz offer group traffic insights?
Yes, ReBiz identifies and analyzes traffic groups, providing valuable data for staffing and service strategies in retail operations. - What metrics are improved with ReBiz’s footfall counter?
Accurate traffic data enhances key metrics like sales conversion rates, gross profits, and staffing efficiency. - Can ReBiz help with retail location decisions?
Absolutely. Clients use ReBiz’s data to evaluate potential store openings, closures, and acquisitions.
