For retailers, foot traffic data is not just a metric; it’s the backbone of strategic decision-making. Understanding who walks through your doors and their purchasing potential is vital for driving meaningful sales insights. ReBiz’s People Counter, a customer-only traffic counting solution, is a game-changer for retail businesses looking to transform operations and profitability.
In this comprehensive blog, we’ll explore the challenges with traditional foot traffic methods, the innovations of ReBiz’s People Counter, and the actionable insights that can revolutionize your store’s performance.
Challenges with Traditional Foot Traffic Data
Traditional foot traffic metrics often lead to inaccuracies, with inflated numbers from:
- Non-buyers like casual browsers or children or spouses.
- Employees and service personnel, including managers.
- Repeat visitors, service visits, and other non-sales opportunities
These inaccuracies result in:
- Distorted conversion rates and staff productivity assessments.
- Overstaffing or understaffing during key hours.
- Poor resource allocation and reduced operational efficiency.
Without precise data, retailers struggle to make informed decisions, leading to lost revenue opportunities and reduced profitability.
How ReBiz’s People Counter Solves These Challenges
ReBiz’s People Counter is designed to go beyond simple footfall counts. It delivers precise, actionable data by focusing exclusively on customer-only traffic. Here’s how it works:
1. Customer-Only Traffic Counts
- Filters out employees, delivery personnel, and non-buyers.
- Captures true sales opportunities, ensuring accurate conversion metrics.
- Impact: Retailers using this feature report conversion rate improvements averaging 33% and gross profit increases of 51%.
2. Rep-Level Conversion Tracking
- Tracks which sales reps convert traffic into sales, highlighting top performers.
- Provides data-driven insights for coaching underperformers.
- Impact: Stores using this feature saw rep-level sales improve by up to 16 percentage points, boosting team-wide productivity.
3. Sales Insights for Decision-Making
- Links traffic data with metrics like average customer interaction times and unattended customer rates.
- Guides managers in staffing decisions, resource allocation, and operational adjustments.
- Example: A wireless retailer implemented ReBiz’s People Counter and identified peak hours, optimizing staffing to increase gross profit per customer by $9 on average.
4. Seamless Integration with Scheduling Tools
- Pairs with ReBiz’s Scheduling Advisor to align staffing with projected traffic.
- Ensures that top sales reps are deployed during peak hours, maximizing customer engagement and sales.
The Benefits of Accurate Foot Traffic Data
Retailers leveraging ReBiz’s People Counter gain measurable advantages, including:
1. Enhanced Precision in Metrics
- Elimination of non-customer traffic delivers a clear view of sales opportunities, improving store-level and individual performance assessments.
2. Improved Employee Productivity
- With rep-level data, managers can recognize top performers, share best practices, and coach low-performing reps.
- Impact: Employee engagement increases, leading to fewer unattended customers and higher conversion rates.
3. Optimized Staffing and Resource Allocation
- Data insights reveal projected traffic, enabling optimal staff scheduling.
- Savings: Stores reduce payroll waste and idle time by avoiding overstaffing during slow periods.
4. Better Customer Experience
- Accurate scheduling ensures that customers receive prompt, high-quality service, boosting satisfaction and loyalty.
People Counter in Action: Success Stories
A wireless retailer implemented it and immediately saw the benefits. Accurate traffic counts revealed inefficiencies in staffing, allowing them to reallocate resources and achieve a 37% increase in gross profit per traffic.
Similarly, a multi-location retailer used People Counter to align staffing with customer flow, boosting their conversion rate from 17.3% to over 20%. These gains not only improved profitability but also enhanced customer satisfaction.
Taking the Next Step
Understanding foot traffic is a critical step in driving retail success. With People Counter, you get accurate, customer-only data to uncover sales insights that matter. Whether it’s optimizing staff schedules, improving employee performance, or boosting profitability, traffic counter provides the tools you need to succeed.
Don’t just track foot traffic—make it work for you. Contact ReBiz today to learn how the People Counter can transform your retail success.
FAQs
Q: How does customer-only traffic counting work?
A: Customer Only Traffic counters filter out non-customers such as employees and delivery personnel, ensuring that only genuine sales opportunities are counted. ReBiz verifies over 150,000,000 traffic visits every month.
Q: Can People Counter improve employee performance?
A: Absolutely. With rep-level conversion tracking, Footfall counter helps identify top performers and provides actionable sales insights for coaching underperforming team members.
Q: What kind of ROI can I expect?
A: Retailers using people counter have reported increases in ROI’s of 12-20X per store, which is subject to various situations and seasons.
