Figuring out how many customers come to your store is extremely important and has the potential to provide many insights.

There are many types of people counters available to you. Let’s learn about their placements and how they work to make sure you get an accurate count.

Overhead Counters

Overhead people counting sensors are mounted in the ceiling. They’re able to count multiple people at once.

Horizontal Counters

Horizontal sensors are mounted on both sides of a doorway, so they make a beam that people walk through. Unlike the overhead sensor, horizontal sensors can only count one person at a time, so they’re ideal for narrow doorways.

Bi-Directional Counters

Bi-directional counters have two horizontal beams, so you can account for people walking in and out.

Uni-Directional Counters

Uni-directional counters have only one horizontal beam, so at the end of the day, you have to divide by two to determine the number of visitors.

The Con of these Counters

These counters don’t account for all of your non-customers. They just give you the number of all the people who walked in that day. None of the information you gain from these counters helps your operations.

So what’s the point of keeping track of your traffic if the information is inaccurate and you don’t know what to do with the information?

Unleash the Power of Your Cameras

Datacam is the solution to all of your traffic counting needs. It’s ReBiz’s proprietary software that turns your store’s cameras into analytical tools to help your business.

Here’s who Datacam will remove so you can get your true traffic number:

• Employees
• Mail carriers
• Delivery people
• Repeat customers

By eliminating these people from your counts, you’ll know the actual number of customers walking through your door.

Not only will Datacam give you an accurate count, but it will also give you the tools to reduce time theft, figure out when to schedule top performers, and it will eliminate fraudulent instances.

We’ll bet your typical people counter doesn’t do that.

If you’re interested in unleashing the power of your cameras with Datacam, contact us today!