We just studied 164 retail stores. The average store doesn’t exist
Author: Chris Hogan, CEO Key takeaways We measured 164 stores. Conversion averaged 21%, with top performers at nearly 47%. Customer-only traffic varied by >25x across different stores Each of these stores has a wildly different story that would’ve gotten buried in the average. We highlighted five of them Comparing your stores against each other, instead of against the average,...