Author - Iram

We just studied 164 retail stores. The average store doesn’t exist

Author: Chris Hogan, CEO Key takeaways We measured 164 stores. Conversion averaged 21%, with top performers at nearly 47%. Customer-only traffic varied by >25x across different stores Each of these stores has a wildly different story that would’ve gotten buried in the average. We highlighted five of them Comparing your stores against each other, instead of against the average,...

Retail monitoring on a store floor: a manager with a tablet, a counted customer and a sale credited to the rep

Less Work, Not More: How Smart Monitoring Should Save Managers Time

Key takeaways The problem with most retail monitoring reports is information a manager can't act on. A number with no store and no next step becomes a research project Done well, monitoring gives a district manager time back in five core areas Asking three essential questions before testing any tool will determine whether you’re saving time for your...